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Target
Blurry brands languish. To make the greatest impact, focus your message and narrow your audience. In the effort to create a cohesive brand message around your core values, we will narrow your sphere of...
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Share Your content
The first step is to come to grips with the pressure of social media. Social media presents the very real opportunity of 24×7 total access. Without a set plan, the pace of social media can be...
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ROI
Is it working? While there are plenty of reports, stats and measurements that can provide instant feedback on the value of your online social media efforts, I go much deeper. When you view your...
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The little voice at 3 AM, the heart that beats too fast…
The little voice at 3 AM, the heart that beats too fast, and the atrophied, calcified systems? Join me at Innovate New Albany for the Sundown Rundown event on April 10 from noon to 1 PM as I help you...
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The Power of Story
HOBART WELDING REBUILDS COMISKEY PARK This story is not about filler metals: This is about creating anew structure for the next generation of baseball fans. AAA: 80 hours of mandatory supervised...
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Download A Storybuilding Worksheet
Customer stories are a powerful way to reassure someone looking to buy from you. They’re an extended testimonial from a third party, much more powerful than, say, advertising, where you’re beating your...
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How Hospitals Tell The Story Behind the Dreams to Find the Cure
Behind the walls of the hospitals are patients on healing journeys, supported by a staff of physicians, nurses and technicians. They all stand behind the dreams to find the cures, to end the suffering...
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Hobart’s Low-Hydrogen Weld and Low Spatter Helps Build Comiskey Park
Larry Jeffus’ textbook, Welding Principles and Applications, 4th (fourth) Edition
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